Staff Product Designer · Human-AI Interaction
Designing where humans meet complex systems
AI in my process
AI has fundamentally changed how I work — not by replacing design thinking, but by accelerating and pressure-testing it.ssure-testing it.
I use AI tools including Claude Code, MCP integrations with Figma, Claude, Gemini, GEMs and ChatGPT.
In research
I use AI to synthesise user
interview transcripts, identify pattern clusters and generate hypotheses I can then validate with real users.
In conversation design
When designing AI agents and conversational interfaces, AI simulate the behaviour of models, stress-test user flows, generate adversarial inputs, and identify edge cases before usability testing.
In exploration
Generative AI tools let me explore 10x more visual directions before committing to Figma — reducing the costs and increasing the quality of outputs.
In documentation
It helps me produce design rationale, component documentation, and handoff notes more efficiently, freeing up time for the strategic thinking and judgement that only humans can provide.
The result is that I deliver higher-quality work more efficiently, with more rigorous edge-case coverage than I could achieve without AI assistance.
Virgin Media Switching
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Designing a broadband switching journey from scratch in a regulated market
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Deep customer research at a high-friction, high-stakes decision moment - no existing benchmarks
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Balancing regulatory constraints, accessibility requirements, and seamless UX across a complex journey
Journeys, Industries and Achievements
Leveraging experience across a range of data focus industries
ENERGY
AI
SCIENTIFIC RESEARCH
AERONAUTIC
FINTECH
TELECOM
Successfully developed and used proven matrix to improve outputs
75
PROJECTS
18
COLLABORATIONS
20+
YEARS IN INDUSTRY
5
CONFERENCES
Collaborations
Over the span of 20+ years as a professional, I have garnered extensive experience collaborating with diverse businesses, ranging from innovative startups to major organisations.
Aside are a few companies I worked with on a permanent or contractual basis
